The Search Marketing Blog

Hooray For Google's Matt Cutts SEO Videos

Tyler Huston — Wed, 02 Aug 2006 16:33:00 +0000

Matt Cutts the rockstar of the SEO world has recently launched a series of very useful SEO Videos that he has posted on Google Video.

There is now a total of 8 SEO videos (2 launched this morning) where Matt answers various SEO related questions. You can find all of the videos under Matt Cutts label at Google Video.

Here is a list of the individual SEO videos.

1. Quality of a Good Site. - 5 minutes and 40 seconds
2. Myths, Large Site Launches, and Google Images. - 4 minutes 10 seconds
3. Optimize for Search Engines or Users? - 4 minutes and 25 seconds
4. Static vs. Dynamic URL's. - 4 minutes and 30 seconds
5. How to structure a site? - 4 minutes and 46 seconds
6. Supplemental Results. - 4 minutes and 12 seconds
7. Does Webspam use Google Analytics? - 5 minutes and 11 seconds
8. Google Terminology. - 4 minutes and 40 seconds

Thank you very much Matt for your excellent feedback, keep the videos coming :)

Tags: SEO videos - Matt Cutts - Google Video

Gmail Gearing Towards Full Launch?

Tyler Huston — Thu, 20 Jul 2006 18:33:00 +0000

Gmail, the web mail service provided to you by Google has been in its testing or beta phase for more than 2 years.

Since Gmail's unofficial launch in April of 2004, it has added tons of new features and has raised the invitations that come along with opening a new account from 4 to 50.

There has been no word of an official full launch date but with such new features as integrated Google Talk as well as automatic forwarding and an unprecedented 2746 MB of storage, you would think that a full release date should be right around the corner.

Tags: Gmail - Google Talk

Google Bots

Tyler Huston — Thu, 20 Jul 2006 00:17:00 +0000

There was a terrific article published by SiteProNews written by Kim Roach entitled Today's Google Bots and What They Do. This article goes into detail describing the inner workings of Google's virtual robots.

At this time Google currently indexed over 8 Billion webpages. This article will give you a great idea on just how the robots go about indexing your pages, how to catch them and what to look out for.

You can find this well written article at: http://www.sitepronews.com/archives/2006/july/19.html

Tags: Google Bots - SiteProNews

MSN Search Giving Away Market Share

Tyler Huston — Thu, 20 Jul 2006 16:20:00 +0000

Last night I noticed that MSN Search was down. When you would arrive at a search results page you were greeted by a "This service is unavailable" message followed by "Our team is working to restore services as Quickly as possible. Please try your request again later."

For a search giant like MSN to usher it's users to competitor websites like Google or Yahoo! is no way for them to win back it's market share.

This is not the first time that MSN search has gone down in the last short while back on June 5th, as pointed out in a blog post by Dave Davies of Beanstalk Search Engine Positioning entitled "That's the Way to Beat Google!!!".

Tags: MSN Search - Google - Yahoo! - search results

Local Time Zone Support

Tyler Huston — Tue, 20 Jun 2006 17:14:00 +0000

Google has just announced that you now have the ability to set your local time zone for your Google AdWords Campaigns. There are two essential points that must not be ignored when initiating this new feature.

1. If you do not set your time zone by July 30th it will remain on the default setting which is Pacific Time.

2. You only have the option to set your time zone once, so be careful and take your time when doing so.

Tags: local time zone - AdWords campaigns - Google

Google Steps on Some Toes With Google Spreadsheets

Tyler Huston — Tue, 06 Jun 2006 18:56:00 +0000

In the near future Google is planning to launch Google Spreadsheets. This new program will undoubtedly be integrated in to the AdWords interface. There are several individuals who will not be too happy with this new product including and probably above all Mr. Bill Gates. As stated by rustybrick over at Search Engine Roundtable their are many small companies who have developed web based alternatives to Microsoft Excel over the last few years who are also not going to be to happy with the launch of Google Spreadsheets.

Tags: Google Spreadsheets - AdWords - Microsoft Excel

PPC Management on the New Big Three

Tyler Huston — Tue, 30 May 2006 16:09:00 +0000

There is another new article that has just been released by Tyler Huston entitled PPC Management On the New Big Three.

As you read through this article you can see that there are pros and cons that come along with all three of these PPC advertising platforms discussed. The goal of this article was to arm you with a few facts that lend a hand in helping you to decide between Google AdWords, Microsoft adCenter and Yahoo! Search Marketing to find which PPC advertising platform is the most beneficial for you to launch a winning advertising campaign that produces highly qualified relevant traffic at an optimal return on investment.

Tags: PPC advertising - Google AdWords - Yahoo Search Marketing - Microsoft adCenter

Yahoo! & Ebay Partner Up

Tyler Huston — Thu, 25 May 2006 20:12:00 +0000

Yahoo! is set to be Ebay's exclusive provider for graphic ads throughout the entire auction site. In return Yahoo! has picked Ebay's PayPal to allow a means of payment for all Yahoo! web services.

This new partnership is a step in the right direction for Yahoo! to get back in contention with the likes of Google and Microsoft.

Tags: Yahoo - Ebay - PayPal

10 Worst Adwords Campaign Management Mistakes

Tyler Huston — Fri, 05 May 2006 22:04:00 +0000

There is a new article out written by SearchStrategist's Tyler Huston entitled "10 Worst Adwords Campaign Management Mistakes".

The purpose for this article is to create an awareness for common mistakes and to eliminate frustrations that may emerge when managing Google Adwords campaigns.

The points mentioned are compiled from management mistakes that I have stumbled upon time and time again in hopes to assist you in creating a marketing campaign that will generate dramatic increases to the profits of your business.

Tags: ppc management - AdWords - marketing campaign

AdWords To Launch Click-To-Play Video

Tyler Huston — Wed, 24 May 2006 20:06:00 +0000

Within the next short while Google AdWords is slated to launch Click-To-Play Video ads throughout the Google Content Network. You will have the ability to show your video on a specific site or on pages that have content related to your specific product or services. You have the same ability as always to show your video internationally, nationally or locally. This new feature is beneficial for any sized company from big brand advertisers to small local advertisers to show off their business. Click-To-Play Video supports image based or animated videos.

Tags: Click-To-Play Video - Google Content Network - Google AdWords