Pay Per Click ( PPC ) Campaign Management

We understand that it takes a great deal of time, labor and expertise to manage a successful PPC campaign, that is why we offer our professional PPC campaign management services.

Our PPC Campaign Management Services include:

• Manual setup, monitoring and maintanence for your pay per click search term bids
• Elimination of price gaps between you and your competition
• Keyword management for minimum and maximum bids

Our PPC Campaign Management services are second to none. Our experts know what the trendy or unethical methods are and only utilize tested and proven techniques that achieve maximum results.

Professional Google Adwords Campaign Management

Yahoo! Search Marketing Ambassador

PPC Marketing Campaign Structure

SearchStrategist has developed a methodology for our full service PPC campaign management program to create optimal value and maximize return on investment for your PPC accounts. Our methodology is a 3 Step process.

1. Strategy Formulation
2. Campaign Management
3. Reporting

Phase 1: Strategy Formulation

Within the strategy formulation stage we conduct extensive consumer and keyword behavior research before specific strategies are applied to your PPC campaign. We will work with you to set short and long term goals as well as specific benchmarks for key elements of your campaign.

Keyword Research

Our extensive keyword research process provides the building blocks for long term success. At SearchStrategist.com we take a comprehensive approach to the keyword research process and work along with you throughout the entirety of the process.

Competition Analysis

A thourough understanding of the current competition landscape helps us to develop our objectives for the campaign. We conduct an in-depth competition analysis before formulating our long-term strategy.

Campaign Structure

Havin an optimal campaign structure gives us the freedom to implement our advanced bid strategies, conduct test campaigns, and perform continual keyword research and analysis. A well structured PPC campaign will allow for greater campaign management flexibility which in turn creates greater results.

Phase 2: PPC Campaign Management

Our daily professional PPC campaign management includes advanced pay-per-click strategies, structured and continual testing methods, detailed analysis on keyword performance, as well as detailed web analytic reports that are provided to our clients.

Advanced Strategies

Whether you are advertising in pay-per-click search engines such as Google AdWords or Yahoo! Search Marketing it is important to design and implement strategies that outperform your competition. Our advanced targeting strategies will give your campaign the professional expertise that has become essential in today?s highly competitive search marketing industry. With a Google Adwords Professional as well as a Yahoo! Search Marketing Ambassador on staff you can rest assured knowing that your PPC campaign is in the hands of an expert PPC analyst.

Continual Testing

As consumer behavior is constantly changing, new competitors may pop up at anytime, and success can be short-lived. That is why we at SearchStrategist have put together an extensive testing strategy that constantly improves on your campaign and adjusts to unexpected changes in the search engine advertising environment.

Analysis

Spotting changes in performance trends before your competion does is essential. Our thorough campaign analysis is priceless to a long-term success and shapes the future for ongoing campaign strategy.

Phase 3: Reporting

PPC Campaign Statistics

We pride ouselves in the fact that our clients are kept "in the loop" for the entire performance of their ppc advertising campaigns through sophisticated analytics and reports that provide you with a complete picture of your PPC campaigns performance.

Monthly Account Review

We will contact you on a monthly basis at a time that is mutually convinient for both parties by phone, email or messenger to discuss campaign performance. We will also field any questions that you may have regarding your PPC campaign.