There has been a lot of debate in the search engine optimization field lately regarding the order in which a navigational link appears on a webpage and how much weight it is given based on it’s order.
Since the dawn of SEO it has been believed that the earliest possible location to fit a link into a web page meant that link would become the most valuable on the page.
Matt Cutts from Google has recently posted a video clearly stating that Google does not award any extra value to links that appear higher up on the webpage. This announcement has sparked a lot of interesting conversations across the web. IMO if you concentrate on clean coding as well as proper website design and architecture your link value received should be automatically designated to the word or phrase you choose.
Here is Matt Cutts from Google with an SEO Video:
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