Google has just announced that you now have the ability to set your local time zone for your Google AdWords Campaigns. There are two essential points that must not be ignored when initiating this new feature.
1. If you do not set your time zone by July 30th it will remain on the default setting which is Pacific Time.
2. You only have the option to set your time zone once, so be careful and take your time when doing so.
In the near future Google is planning to launch Google Spreadsheets. This new program will undoubtedly be integrated in to the AdWords interface. There are several individuals who will not be too happy with this new product including and probably above all Mr. Bill Gates. As stated by rustybrick over at Search Engine Roundtable their are many small companies who have developed web based alternatives to Microsoft Excel over the last few years who are also not going to be to happy with the launch of Google Spreadsheets.
As you read through this article you can see that there are pros and cons that come along with all three of these PPC advertising platforms discussed. The goal of this article was to arm you with a few facts that lend a hand in helping you to decide between Google AdWords, Microsoft adCenter and Yahoo! Search Marketing to find which PPC advertising platform is the most beneficial for you to launch a winning advertising campaign that produces highly qualified relevant traffic at an optimal return on investment.
Yahoo! is set to be Ebay’s exclusive provider for graphic ads throughout the entire auction site. In return Yahoo! has picked Ebay’s PayPal to allow a means of payment for all Yahoo! web services.
This new partnership is a step in the right direction for Yahoo! to get back in contention with the likes of Google and Microsoft.
Within the next short while Google AdWords is slated to launch Click-To-Play Video ads throughout the Google Content Network. You will have the ability to show your video on a specific site or on pages that have content related to your specific product or services. You have the same ability as always to show your video internationally, nationally or locally. This new feature is beneficial for any sized company from big brand advertisers to small local advertisers to show off their business. Click-To-Play Video supports image based or animated videos.
There is a new article out written by SearchStrategist’s Tyler Huston entitled “10 Worst Adwords Campaign Management Mistakes“.
The purpose for this article is to create an awareness for common mistakes and to eliminate frustrations that may emerge when managing Google Adwords campaigns.
The points mentioned are compiled from management mistakes that I have stumbled upon time and time again in hopes to assist you in creating a marketing campaign that will generate dramatic increases to the profits of your business.
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