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Archive for August, 2009

Yahoo and Microsoft Strike a Deal

Thursday, August 6th, 2009

Finally, Microsoft and Yahoo have merged forces to create a super search engine. By joining together they have shortened the list of major search engine competitors from three down to two.

Several months back Microsoft attempted an unsuccessful takeover of Yahoo to the tune of $47 billion dollars. Now that the deal has finally gone through Microsoft has gained exactly what it hoped for the most and that is the massive search traffic from Yahoo. Including the hordes of search traffic gained from Yahoo this new “super search engine” is still no match for Google. Any search engine marketing campaign should still place the most attention on Google for optimal results.

Stay tuned in to The Search Marketing News Blog for updates on how this new merger will effect your search engine rankings.

Posted in MSN | No Comments »

Google AdWords Launch All New Interface

Wednesday, August 5th, 2009

Google AdWords has officially launched their new interface and has now forced all Google Adwords Campaign Management to use the new interface.

This news is not really shocking since Google has been testing the new interface since November of last year.

Personally, I am a fan of the new system and feel they had worked out some much needed fixes with this version.

Her is a snippet from an actual email from Google explaining the new changes:

We’re writing to let you know that your AdWords account (Customer Id: xx) will be upgraded to the new AdWords interface within the next few business days. After that time, you’ll no longer be able to switch back to the previous AdWords interface to manage your campaigns. The new interface doesn’t change how ads run, so bidding, ranking, Quality Score, and the rest of ad serving will remain the same after the upgrade…

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Posted in PPC Campaign Management | No Comments »