February 5th, 2010
There has been a lot of debate in the search engine optimization field lately regarding the order in which a navigational link appears on a webpage and how much weight it is given based on it’s order.
Since the dawn of SEO it has been believed that the earliest possible location to fit a link into a web page meant that link would become the most valuable on the page.
Matt Cutts from Google has recently posted a video clearly stating that Google does not award any extra value to links that appear higher up on the webpage. This announcement has sparked a lot of interesting conversations across the web. IMO if you concentrate on clean coding as well as proper website design and architecture your link value received should be automatically designated to the word or phrase you choose.
Here is Matt Cutts from Google with an SEO Video:
Tags: Google, Search Engine Optimization, SEO, website design
Posted in SEO | No Comments »
February 2nd, 2010
Please forgive us for another post where we toot our own horn but, Beep, Beep.
SearchStrategist has once again been handed the Best In Search Award for Online Reputation Management Companies.
Our Online Brand Reputation Management Services are constantly evolving and expanding to provide online businesses the assurance that their company and corporate image are protected and in good hands.
Keep an eye on our Brand Reputation Management Services page for new innovations and developments.
Tags: award, online brand reputation management services, reputatation management
Posted in Internet Brand Management | No Comments »
January 30th, 2010
This years International Builders’ Show in Las Vegas was a great success for SearchStrategist. The event was very well organized from beginning to end. We met some terrific people and made some great contacts. We look forward to seeing you all again next year at the NAHB International Home Builders Show.
Tags: IHBS, International Home Builders Show, Las Vegas, NAHB
Posted in Uncategorized | No Comments »
December 9th, 2009
We have just released our newest conversion optimization article entitled “Conversion Rate Optimization Services Critical to Business Website Success“.
Through this article we hope to educate readers on just how crucial conversion optimization services are for the success of any online business.
We discuss that search engine marketing methods such as organic SEO, PPC advertising or social media optimization are still essential and extremely important but the mission of this article is to cover what should be implemented once visitors arrive on your website.
Landing page conversion optimization services should be focused on just as much if not more than any other form of search engine marketing.
Tags: conversion optimization, conversion rate optimization article, landing page optimization
Posted in Conversion Rate Optimization | No Comments »
December 8th, 2009
SearchStrategist is proud to announce that we have been awarded with the Best In Search Award for being among the Top Online Reputation Management companies in Canada.
We would like to thank the folks from TopSeo’s for the acknowledgment and also like to thank our Brand Reputation Management Clients who keep us in love with what we do.
Please keep a look out for tips in our new Online Brand Reputation Management article.
Tags: brand reputation management, reputation management company
Posted in Internet Brand Management | No Comments »
October 21st, 2009
Recently both the Google blog and Google Webmasters Central blog published a post entitled “Managing Your Reputation Through Search Results“.
Susan, a Google employee covers some basics tips that range from “be careful putting personal information online” to attempting to contact the source or publisher to try and have bad or negative instances removed.
I recommend taking a read through Google’s blog post and for further information and advanced strategies you’ll want to the Online Brand Reputation Management Services pages on our site.
Tags: reputation management
Posted in Internet Brand Management | No Comments »
October 19th, 2009
A few months back Google released a statement that free organic listing received a slightly higher click through rate than PPC or paid ads.
Well, in Google’s 3rd quarter release conference call the tides seem to be turning. Google now reports that PPC ads now receive a significantly higher CTR than back in August. Here are a few of the reasons that Google claims are responsible for the increased CTR.
The biggest things, probably in order, or close to order, were the UI tweaks that we did for results pages. We changed the maximum width, decreasing the spacing between the search results and the right hand side ads on wide screen. With that it increased the click-through rate on the right hand side ads and I think we did that some time around the second week in August.
We also had some significant ad improvements like site links that basically allow additional links to categorize and deeper advertisers of a site, which you can see if you run a query on something like Chevy, you’ll see the Silverado, the Malibu, you will see more information there, which increased click-through rates.
We also did some more work on showing more goods at good ads and expanded match. But we don’t give a specific sense of exactly the percentage that that resulted in. The more significant of the changes occurred in mid-August.
Tags: click through rate, ctr, google adwords
Posted in PPC Campaign Management | No Comments »
August 6th, 2009
Finally, Microsoft and Yahoo have merged forces to create a super search engine. By joining together they have shortened the list of major search engine competitors from three down to two.
Several months back Microsoft attempted an unsuccessful takeover of Yahoo to the tune of $47 billion dollars. Now that the deal has finally gone through Microsoft has gained exactly what it hoped for the most and that is the massive search traffic from Yahoo. Including the hordes of search traffic gained from Yahoo this new “super search engine” is still no match for Google. Any search engine marketing campaign should still place the most attention on Google for optimal results.
Stay tuned in to The Search Marketing News Blog for updates on how this new merger will effect your search engine rankings.
Posted in MSN | No Comments »
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